Ummahwalk
Business Intelligence · Donor Engagement · Non-Profit · PR · Social Media
Never underestimate the power of donor engagement
UmmahWalk23 was a campaign created in partnership with the established Bay Area nonprofit, IMRC. The objective was to create a single fundraiser that would benefit multiple charities. In the case of UmmahWalk, five charities were the recipients of funds raised, including Givelight, IMRC, and PCRF.
Soothing, Crowd-Friendly Design
We used eye-catching design across all of our marketing channels that would appeal to a broad demographic base of donors. We used email, social media, and a text campaign to ensure donors were aware of the walk and received a call-to-action to donate.
Data First Approach
We analyzed donors to all UmmahWalk beneficiary organizations to determine our top donor targets in the Bay Area.
Multi-Channel Engagement
We used email, social media, and a text campaign to ensure donors were aware of the walk and received a call-to-action to donate.
Culmination in a Walk for Sponsors and Donors
To further engage donors and to keep the donations coming up until the last minute of the campaign, we hosted a walk at Stanford University. We built up excitement by auctioning off schwag, sending a walk checklist and setting up a WhatsApp group of engaged donors and sponsors.
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